Developing Strategic Partnerships with High Value Customers
How to target, win, grow and retain high value customers.
Many organisations make false assumptions about key customers – which is bad for business.
Key account relationships is all about building sustainable trust based relationships where both parties fully understand each other
Course Objectives
- Identify who your key account customers are and why
- Establish and build mutual trust with key internal and external stakeholders
- Learn what capabilities, activities and processes reflect best practice key account management
- Help you understand how to most effectively identify and influence customer decision makers
- Provide a key account plan that when well executed delivers high value for both parties
- Use key data to more effectively leverage the relationship