Digital Strategy and Communication Management Essentials
Whether you’re totally new to this field or seeking to better understand how to utilize digital and social platforms, our experienced practitioners in the field will teach you everything you need to know to build your career in this rapidly changing environment. This program will familiarize you with a range of cutting edge topics including best practices, policies and procedures, analytics, content marketing, community management, legal, ethical and privacy issues, and sensitive communications. Upon completion of this program you will better understand the digital and social media landscape, recognize and respond to trends and learn how you can support your organization to stay ahead of the curve.
WHAT YOU’LL LEARN
- Develop creative, measurable and relevant digital and social media plans and strategies.
- Analyze emerging social media trends and their impact on marketing, communications, and trust.
- Utilize social media and digital channels to engage customers, employees, and business partners.
- Create digital communities for customers, improve relationships, and facilitate a culture of trust.
- Use new digital, social, and mobile tools effectively and responsibly.
- Measure and evaluate communications strategies and tactics.
- Identify emerging issues and strategically manage real-time crises.
- Career skills necessary to start and excel in a career in the digital communications field.