INTRODUCTION
Banks are challenged to attract more deposits and generate more fee income because their business bankers don’t really understand how to lead client conversations about cash management and operational challenges and don’t really know how to apply deposit and cash management products.
Until recently, most banks focused on deposits and cash management through branch staff or lower level product specialists, never mind that 1/3 or more of business relationship profits come from deposit and cash management services and that 50% or more of business.