INTRODUCTION
In a day and age where business has become predominantly digital, most business leaders understand the importance of integrating social media into their sales and marketing strategies, however, many fail to consider it when it comes to attracting the top candidates to their organisation.
Recruitment is a two way process and it is just as essential for employers to sell their company and job vacancies to prospective employees as it is for the candidate to promote their skills and experience upon applying for a role. If you are going to attract the best talent available, organisations are going to have to sell themselves as a great place to work and when checking out a company before applying for a role, social media is often the first point of call for candidates. How social media can be used for talent attraction; exploring how much business leaders invest in social media, how they use it for branding and recruiting and whether they measure the level of engagement they receive on social media, tools used for job search these days and therefore a high number of candidates will already be present on the networks, especially millennials..