Corporate IT & Qualitative Public Relations for Executive Secretaries and Personal Assistants
Introduction
This course examines how public relations is conducted in the technology industry. It refers specifically to ICT and proposes that ICT public relations should be treated as a public relations specialism in its own right. ICT companies face major challenges that do not affect producers of consumer and business products. Drawing on technology theory, the course proposes that the specific nature of technology products and the effects of technology on society mean that public relations practitioners must plan and execute their campaigns with particular attention to industry variables. Ethics and social awareness play an important role in shaping ICT public relations strategies.
Learning outcomes
- recognise the social impact of technology
- describe the key features of the technology industry relevant to public relations practice
- detail the features of the industry that challenge public relations practice